Clean, simple and modern aren't really adjectives you'd use to describe Jones Bootmaker (A brand steeped in history and tradition) but that's exactly what their latest SS12 campaign is.
Photographed by Blair Getz Mezibov the campaign features fresh faced model John Todd in a series of pastel coloured, preppy styled ensembles accompanied, of course, by Jones footwear.
A wise move from a brand that was at risk of becoming ever so slightly stale.
Photographed by Blair Getz Mezibov the campaign features fresh faced model John Todd in a series of pastel coloured, preppy styled ensembles accompanied, of course, by Jones footwear.
A wise move from a brand that was at risk of becoming ever so slightly stale.
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